Coffee Market in Indonesia

Indonesia is one of the major global coffee producer and exporter. Influenced by Western culture, drinking coffee has become a daily habit and a rising trend among Southeast Asians. In recent years, Indonesia’s coffee market has flourished, attracting both local and international brands eager to tap into its vibrant coffee culture.
With a long history of coffee cultivation and ideal tropical geography, Indonesia holds unique advantages in coffee bean production, primarily cultivating Robusta and Arabica varieties. Robusta coffee is the “main force”, Arabica coffee also occupies an important position. Robusta, with its higher caffeine content, yields, and resistance to pests, is favored by many growers. Although it has a lighter flavor and a more bitter profile, it remains highly popular. Arabica, known for its robust, lower-acid flavor, is preferred by many coffee enthusiasts for its nuanced taste.
Indonesia also produces one of the world’s most exclusive coffees—Kopi Luwak, or “civet coffee.” This specialty coffee is renowned for its distinctive minty aftertaste and its rich, smooth, and slightly sweet flavor, unmatched by other varieties.